Home Page Redesign - Kinal Gajera Portfolio

The Problems

The EnthuZiastic homepage had:

Ineffective hero section that didn’t communicate value clearly
Mixed messaging that lacked focus for first-time users
No visual hierarchy for user actions, which led to confusion
Limited appeal for mobile users

Previous Home Page

The Team

Worked collaboratively with the CEO, developers, marketing, operations, and support team. My role was to drive the research, define layout structure, and craft the visual experience.

The Process

Followed a design thinking approach – empathizing with users, defining the problem, ideating solutions, prototyping, and testing. My goal was to ensure the new homepage aligned both with user behavior and business goals through structured feedback loops and iterations.

Key Steps

1. Stakeholder Interviews
Collaborated with internal stakeholders (CEO, Devs, Ops & Support) to define key goals and understand how most visitors behave.

2. UX Research & Analysis
Reviewed analytics and conducted interviews with parents and tutors to understand expectations. Key insights:

Most users landed on the home page from social or referral links
There was poor understanding of the brand’s core mission
Users felt overwhelmed and left quickly

3. Defining Objectives (UX Goals)

Clear communication of platform value
Strong CTA visibility to guide users
Modern visuals and clear mobile structure
Remove distractions and define key action flows

4. Design & Iteration

Developed wireframes and designed a clean, engaging interface that is aligned with brand guidelines. Created interactive prototypes, refining designs based on continuous feedback using Figma.

5. Handoff & Implementation Support
I delivered developer-ready specifications.

Wireframing (Sketching) Wireframes and sketches

User Testing & Iterations
Tested key sections (hero, navigation, CTA visibility) with users and collected feedback via interactive Figma prototypes.